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All in Marketing
I just started clearing out my inbox and gave up. There were a handful of lovely messages, brief comments and personalised outreach but the rest? I’m dizzy from all the circling back.
Picture this. You’re walking down the main street where you live. A random person grabs you by the arm and says “I know someone you know, let’s work together”. Do you say, “Sure, take my money?”.
I hope not.
The other night I started reading an eBook I had purchased off Amazon. Three pages in and I knew I’d paid 4 bucks for a PDF of ChatGPT generated text.
Social listening involves utilising the communications data from our audience and target market to identify and leverage what is being said about the brand. It goes beyond data mining to look at the underlying factors and adds a whole different to layer to brand perception and brand awareness
I hear it all the time - ‘it’s impossible to grow on Instagram’. Now, firstly that depends on your idea of growth. If you’re chasing 100k followers yeah it’s hard work but if you are chasing a genuine following of actual customers it takes work but it’s not impossible. The first step is to retrain the brain - followers do not = sales.
I’m calling it now. If the last two years have shown us anything, it’s that as human beings we crave connection and engagement. On top of that, the demand for nostalgia is going nowhere. In some ways the pandemic has called us out by forcing us to stop and slow down and in many ways, return to the past.
Ten or so years ago, when blogging ruled, we used social media to drive traffic to our blogs right?! Then somewhere along the way, we realised that we could micro blog on platforms like Instagram and Facebook and sell and build public profiles that way. So the blog was set aside.
Getting your business noticed means drilling down on what you do best, having a plan and communicating online and in person so that people know about it! Check out this post for three ways you can elevate your brand in 2022
