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All in Business
The other night I started reading an eBook I had purchased off Amazon. Three pages in and I knew I’d paid 4 bucks for a PDF of ChatGPT generated text.
Do you need to be a bit arrogant in business?
LinkedIn is a powerhouse in career networking and job search but are you making the most of what it offers to business owners and entrepreneurs as a personal branding and marketing tool? This blog will take you through the advantages of using LinkedIn and why you need a business page on the platform.
This post came about after one too many poorly written emails landing in my inbox. Now I’m not super picky - a typo here and there, a grammar mishap, it happens to all of us. What I’m getting at is emails that come through that don’t follow standard conventions and practices and are pretty much blunt and rude even though it is not usually the intention.
Social listening involves utilising the communications data from our audience and target market to identify and leverage what is being said about the brand. It goes beyond data mining to look at the underlying factors and adds a whole different to layer to brand perception and brand awareness
I’m predicting that blogging will be back with a vengeance in the coming year. Blogs not only draw your audience to your website, they keep people there. Rather than tapping to the next story or post, if you have pulled someone to your blog, there is more opportunity for them to poke around your website and focus on you rather than the other billion or so accounts on social media.
