I work with businesses to provide support, training and marketing advice. Let’s have a chat first to see if I’m the one you’re looking for.
One of the most common mistakes I see experts make on LinkedIn is working hard to build their audience on the platform, then immediately send people away from it with a link.
Technically, this makes sense. Strategically, it often doesn’t.
If your goal is to build expert status, trust, and visibility on LinkedIn, we need to avoid any friction and reduce effort levels.
I just started clearing out my inbox and gave up. There were a handful of lovely messages, brief comments and personalised outreach but the rest? I’m dizzy from all the circling back.
Picture this. You’re walking down the main street where you live. A random person grabs you by the arm and says “I know someone you know, let’s work together”. Do you say, “Sure, take my money?”.
I hope not.
Something that has been coming up for clients is the need to create content for another platform – in particular, how are they going to manage maintaining Instagram and LinkedIn (along with email newsletters, podcasts, Substack’s etc.) Repurposing where you can is always a great step but if you want to dial down on Instagram this year but maintain a presence I have a few ways you can do this.
I often tell my clients about the period of time where I would walk into a networking event or even just the local supermarket and would find myself referred to as ‘The Instagram Lady’.
Before you start working on your personal brand, the first thing you need to do is work out your personal boundaries.
The social media landscape right now is almost impossible to keep up with and 2025 promises to bring significant shifts. I’ve put together five key trends that should be on your radar as you review your marketing strategies.
