The Power of Social Listening in Your Marketing Strategy

Social listening has become an indispensable tool in modern marketing strategies. It refers to the process of monitoring online conversations, mentions, and discussions across various social media platforms, forums, blogs, and news sites. By actively tracking and analySing these conversations, businesses can gain valuable insights into customer opinions, trends, and sentiments.

Why Threads isn’t Twitter…yet.

It’s only Day 2 but the buzz around Threads is at peak level. Already we have ‘Threads experts’ emerging with all the tips and unlike TikTok which started with a slow burn, the Threads app has had over 30 million sign ups in its first 24 hours. 

So will it live up to the hype? Time will tell but let’s chat about what Threads has to offer in its newborn state.