I work with businesses to provide support, training and marketing advice. Let’s have a chat first to see if I’m the one you’re looking for.
All tagged personal branding strategy
One of the most common mistakes I see experts make on LinkedIn is working hard to build their audience on the platform, then immediately send people away from it with a link.
Technically, this makes sense. Strategically, it often doesn’t.
If your goal is to build expert status, trust, and visibility on LinkedIn, we need to avoid any friction and reduce effort levels.
Something that has been coming up for clients is the need to create content for another platform – in particular, how are they going to manage maintaining Instagram and LinkedIn (along with email newsletters, podcasts, Substack’s etc.) Repurposing where you can is always a great step but if you want to dial down on Instagram this year but maintain a presence I have a few ways you can do this.
I often tell my clients about the period of time where I would walk into a networking event or even just the local supermarket and would find myself referred to as ‘The Instagram Lady’.
Before you start working on your personal brand, the first thing you need to do is work out your personal boundaries.
Your social authority or expert status is key in making you a stand out in your industry. Personal branding will be even more important in 2022 and beyond. The impact of the pandemic and growing number of start-ups mean that competition will be tough and to stand out, you need a personal brand that connects with your target audience on all levels.
