I work with businesses to provide support, training and marketing advice. Let’s have a chat first to see if I’m the one you’re looking for.
This post came about after one too many poorly written emails landing in my inbox. Now I’m not super picky - a typo here and there, a grammar mishap, it happens to all of us. What I’m getting at is emails that come through that don’t follow standard conventions and practices and are pretty much blunt and rude even though it is not usually the intention.
Social listening involves utilising the communications data from our audience and target market to identify and leverage what is being said about the brand. It goes beyond data mining to look at the underlying factors and adds a whole different to layer to brand perception and brand awareness
