All tagged Lake Macquarie

Stop sending people off LinkedIn

One of the most common mistakes I see experts make on LinkedIn is working hard to build their audience on the platform, then immediately send people away from it with a link.

Technically, this makes sense. Strategically, it often doesn’t.

If your goal is to build expert status, trust, and visibility on LinkedIn, we need to avoid any friction and reduce effort levels.

We’ve been so concerned with AI slop but what about the dumpster fire that is the LinkedIn inbox? 

I just started clearing out my inbox and gave up. There were a handful of lovely messages, brief comments and personalised outreach but the rest? I’m dizzy from all the circling back. 

Picture this. You’re walking down the main street where you live. A random person grabs you by the arm and says “I know someone you know, let’s work together”. Do you say, “Sure, take my money?”. 

I hope not.