All tagged Lake Macquarie
One of the most common mistakes I see experts make on LinkedIn is working hard to build their audience on the platform, then immediately send people away from it with a link.
Technically, this makes sense. Strategically, it often doesn’t.
If your goal is to build expert status, trust, and visibility on LinkedIn, we need to avoid any friction and reduce effort levels.
I just started clearing out my inbox and gave up. There were a handful of lovely messages, brief comments and personalised outreach but the rest? I’m dizzy from all the circling back.
Picture this. You’re walking down the main street where you live. A random person grabs you by the arm and says “I know someone you know, let’s work together”. Do you say, “Sure, take my money?”.
I hope not.
Got a weekend planned in the beautiful Lake Macquarie? I grew up here so I thought I’d share a few of my favourites.