I work with businesses to provide support, training and marketing advice. Let’s have a chat first to see if I’m the one you’re looking for.
All tagged business advisor
AI tools are appearing in every workplace, new digital systems are constantly being introduced, and expectations around communication, data and digital literacy are changing fast. Yet many organisations still approach this shift as a technology problem, when in reality it’s a workforce capability challenge.
One of the most common mistakes I see experts make on LinkedIn is working hard to build their audience on the platform, then immediately send people away from it with a link.
Technically, this makes sense. Strategically, it often doesn’t.
If your goal is to build expert status, trust, and visibility on LinkedIn, we need to avoid any friction and reduce effort levels.
I just started clearing out my inbox and gave up. There were a handful of lovely messages, brief comments and personalised outreach but the rest? I’m dizzy from all the circling back.
Picture this. You’re walking down the main street where you live. A random person grabs you by the arm and says “I know someone you know, let’s work together”. Do you say, “Sure, take my money?”.
I hope not.
