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All tagged social listening
From manipulating your marketing mix to taking the step into your influencer era - here are a few hot marketing tips for solopreneurs to take into 2025.
Social listening has become an indispensable tool in modern marketing strategies. It refers to the process of monitoring online conversations, mentions, and discussions across various social media platforms, forums, blogs, and news sites. By actively tracking and analySing these conversations, businesses can gain valuable insights into customer opinions, trends, and sentiments.
Social listening involves utilising the communications data from our audience and target market to identify and leverage what is being said about the brand. It goes beyond data mining to look at the underlying factors and adds a whole different to layer to brand perception and brand awareness
